Small Businesses Thrive On Breathing And Circulating Cash!

 

The Life Blood Of Every Business

Cash flow is the lifeblood of your business,  It’s simple as that. If your business does not generate cash and manages its circulation throughout the business properly, it will all go up in smoke. Now this “breathing” of cash is called the cash flow. This is the circulation of cash coming in and going out of your business.

Contrary to popular perception, making enough cash is not why businesses fail. Rather, it is more due to the inadequate prediction and mismanagement of cash flow.

Now, why do business owners tend to overlook their cash flow prediction and management?  There are two main reasons:

  1. Small business owners tend to be unrealistic in predicting their cash flow where they tend to overestimate income and underestimate expenses.
  2. Failure to anticipate a cash shortage and running out of funds, thereby forcing to suspend or cease operations despite having active customers.

It follows along the line that Profit is not equal to Cash. Just because you have profits, it does not mean the money you gain is equivalent to that.

This will bring problems such as lack of funds during a period. With that in mind, the importance of being able to predict the cash flow becomes more significant. Being able to estimate and prepare cash flow projections can help boost your business’s success.

Keep reserves of extra cash

With a robust cash flow forecast, you can then make informed business decisions, plan for change, and know how to implement measures to enable business growth.

 

Inversely, not predicting a business’s cash flow, would make it nearly impossible to estimate how much cash your business will have at a given time. It becomes even more complicated if you factor in wages, taxes (e.g., payroll taxes, VAT, corporation tax payments), payments for loans, other financial obligations, and overheads.

So how do you predict your cash flow? 

If you want to predict your business’ cash flow, you need to create a cash flow projection. 

A cash flow projection gives an estimate of the money you expect to come in and go out of the business, including all income and expenses. Using the data on the anticipated payments and receivables serves as a projection of a business’s future financial position.

A cash flow projection can give the following advantages:

  • The business can predict cash shortages and surpluses
  • The business can gain an overview and compare business expenses and income for a specified period.
  • The business will estimate the effects of a change like moving locations or hiring an employee.
  • The business can prove to their lenders that they can repay on time.
  • The business can determine if they need to adjust like cutting expenses.

Prepare cash flow projection report

To get started making a Cash Flow Projection, the business owner must get reports detailing their business’s income and expenses. These can be obtained from their accountant, books, or accounting software.

Depending on the time frame, additional information may have to be gathered.

Concerning the process of making a Cash Flow Projection, the general steps are outlined below:

  • Compute for Cash at the beginning of Period
    • Start by gathering determining the cash for the beginning of the period.
    • Cash at the beginning of Period = Previous Period’s Income – Previous Period’s Expenses
  • Compute for Estimated Income
    • Estimate the incoming cash for the next period.
    • Incoming cash may include revenue, sales on credit, loans, etc.
  • Compute for Net Cash Flow
    • Subtract all estimated expenses from income.
    • Net Cash Flow = Estimated Income & Funding (inflows) – Estimated Expenses and Financial Obligations (outflows)
  • Compute for Closing Balance
    • Your closing balance will carry over to act as your starting balance for the next period.
    • Closing Balance = Opening balance + Net Cash Flow
  • To create the next period’s projected cash flow, repeat the steps from above.

Once you have made the above calculations, you can start creating your Cash Flow Projection. Utilize a spreadsheet to prepare (Template here) and organize the data.

The projection should contain the following data:

  • Opening balance
  • Incoming Cash – From revenue, sale of investments or funding
  • Cash Outflows – Operational expenses, Capital expenditure, Loan repayments
  • Totals for cash in and cash out
  • Uses for the Cash
  • Total cash flow for the period
  • Closing Balance
  • Periods

Once you have laid out the above sections on your cash flow projection report, start adding the projected cash flow calculations – The template provided already have the format.

 

A good rule of thumb is to not project too far into the future. Too many variables can come into play with your business (e.g., recession) and affect the prediction.

A standard period for cash flow projections is 12 months. But Cash flow projections are not absolute and subject to adjustments. To keep things accurate, a business owner must revisit its projection from time to time to see their current standing.

It is best to review your cash flow monthly and makings adjustments to future months up to one year ahead – effectively 12 months rolling cash flow forecast.

Get in touch if you require assistance in preparing a cash flow forecast for your business.

At RACMACS we deliver solutions you desire!

11 Benefits of Effective Social Media Marketing Strategies to Grow Your Business

Are you maximising your sources of income through digital marketing to access untapped profitability?

If not, you’re putting yourself at a huge disadvantage.

Social media banner
Social Media Marketing is crucial to growing your Business

 

Social media plays a big part in digital marketing. With billions of worldwide social media users who are potential customers, there are several key benefits of using social media marketing strategies to scale your revenue.

See below to find out the key benefits social media offer that you might be missing out on to scale your business.

  1. Brand Recognition

The number of social media users continues to rapidly increase…

In every second that passes, 11 more people use social media for the first time. And today in 2020, about 50% of the worldwide population are active social media users.

Social media makes it easier to position yourself in front of your audience and gain traction in your niche to become more recognizable.

Promoting your business through the means of social media helps to spread brand awareness. This means you won’t be a complete stranger when people come across you when browsing online. 

Social Media Builds Brand Awareness

 

 

 

  1. Resonate Closely With Your Audience

Many customers make and showcase products that don’t sell.

Because no matter how good your products are if it does not appeal to your target customers and they are not made aware of the features and benefits if it will not sell –  as customers have lots of alternative products to choose.

Corroborate trust, social authority and work on growing your followers.

You need something new, refurbished, and innovative to push consumers to take action. Platforms such as Instagram are great for revealing some of the unseen sides of your brand.

Reveal more about the personalities behind your brand and create a real human bond with your followers.

It makes your consumers more inclined to want to see more from you. In comparison to traditional marketing methods, you’re drawing in more people to consume your content as they’ll find you less intimidating, sincere, and trustworthy.

Exposing some of your vulnerabilities and personal characteristics gives consumers the chance to closely resonate with you. It’s also a friendly reminder that you’re not a robot, but you’re human too. You’re very similar, and you’re not just someone who’s trying to sell to them 24/7.

  1. Identified As Thought-Leader

Now that social media exists, it’s one great way to build on your credibility and social status.

Word of mouth is one of the most compelling marketing strategies in the book. If you’re identified as a thought leader in your niche, you’ll gain access to various fresh networks. So, focus on developing a reputable brand that’s going to appeal to consumers.

Once you’re identified as a thought-leader, people are going to assume you have the answers which can lead to an increase in traffic. This steers to the next point…

Social Media can drive traffic to your website

  1. Larger Volume of Traffic

Did you know that Facebook stories have around 500 million daily viewers?

Facebook and Instagram posts or stories that include a call-to-action is a smart and easy way to drive traffic to your website.

Assuming the copy and content is good, readers are going to be compelled to take action. Or even out of curiosity, they’ll at least want to check out what you’ve got in store for them.

Leads are potential customers with interest in your products or services

 

 

  1. Capture Leads

You can leverage off social media to acquire more leads and get them into the pipeline. It certainly counts towards taking your business revenue to the next level by directly connecting with potential buyers.

An exceptional example to learn from here is Jason Capital.

The way he promotes his programme ‘Social Media Boss’ is phenomenal. It’s a classic example of a sales funnel and here’s how it goes.

He promotes his ebook (lead magnet) on his Instagram stories where you can swipe up on a link to get it for free. But in exchange, you give your email. Shortly after, it takes the reader into an email sequence where he sells them his programme.

  1. Influencer Collaborations

Partnering with other influencers in your industry gives you access to a new market you might not have managed to reach.

Often, it’s a win-win situation for both parties involved. Shout-outs from influential figures with a large follower base supports the growth of your business (there are some disadvantages to this in terms of longevity and quality of followers).

The strategy also has an influence on your social status. With the right partnership, you’ll be setting yourself up for further sales, brand awareness, and growth.

  1. Viral Posts

You can maximise your outreach and marketing efforts by making use of the different features such as hashtags, share buttons, and reposting.

Sometimes, one of your posts can suddenly blow up and go viral out of nowhere. This leads to an abnormal, exponential amount of growth in a very short period amount of time.

But always aim to provide good consistent content to your audience. Don’t be that sleazy person who keeps on advertising and posting promotional content all the time.

A CRM system helps businesses to build customer relationships

  1. Audience Engagement

Communication is a two way street. Stay active, post daily and be sure to respond to your audience.

Online forums are a great place to engage in conversations. You can easily learn more about them and find deeper information regarding their pain points, needs and desires.

Social media as a whole, is one of the best places for interacting with consumers. Use it to share content such as blogs, podcasts or videos. Then demonstrate your industry expertise and knowledge by replying to any queries people might have and answering questions.

Measuring relevant metrics are fundamental to assess the Marketing Campaign

  1. Track Metrics

Data-driven resources grants you access to track metrics. Not just for your own business but your competitors too. If you use the information correctly, it’s one smart way to skyrocket your income streams through higher performance in business operations.

Tools like Google Analytics, Instagram insights and SEMrush give you the chance to see what’s performing well and what isn’t.

  1. Industry News

Thanks to social media, it’s near impossible to not be informed and keep on top of all the news and trends you need to be aware of.

Additionally, you can keep a good watch on your competitors. It’s not difficult to see how and what they’re doing differently. E.g. what type of content they’re putting out, what time they’re posting, and how they communicate with customers.

  1. Targeted Advertisements

Paid ads generally perform well for converting sales and generating new leads.

As well as advertising, you can test different types of copy and ads to see what gets the most results. An advantage of using social media is that you can repeatedly test on your audience and refine your marketing strategies each time.

Because every platform is different, it’s important you optimize for each one.

No matter what stage of the life cycle potential customers are in, you’ll be capable of targeting new potential customers (no matter what stage of the lifecycle or buyer’s journey they’re in).

Use Social media to showcase the creative side of your business.

Conclusion

The world is constantly changing. With A.I and technology continuing to evolve alongside your audience, it’s important to continuously make tweaks to your business model.

Are you keeping up with the trend or are you being left behind? Enhance your sales and business profits – register for my webinar here or book a free call with us to start making a bigger impact.

In contrast to the past, a lot has changed. Especially with the way businesses market their products and services. And social media is a prime example of that.

Are there any other benefits you can think of? Comment below!