On average, people who use the internet spend 80% of their time on social media.
27% of internet users say they find new products through paid social ads, followed by SEO, TV ads and word of mouth marketing.
Without using these digital platforms to your advantage, it’s going to be a challenge to achieve long term success.
In this article, I’ll share with you the 5 main reasons why your business needs digital marketing strategies in order to survive and achieve financial success.
- Online Presence and Brand Awareness
In a rapidly evolving world of technology, nearly everyone uses a device to consume content online. To be specific, we’re looking at about 3.8 billion online consumers.
More companies are transitioning from traditional marketing to digital marketing…
And this gives them more leverage.
They now have access to untapped profitability by having a larger outreach to potential customers and spreading brand awareness across multiple social channels.
It’s important to consistently post quality content so you establish an online presence people are familiar with. What this is also going to create is a flow of traffic that will convert consumers into leads. Then eventually, into happy customers.
- Customer Insights
What other better way to learn about your business than directly asking your customers?
Thanks to the internet, it’s very easy to connect with your audience. And it’s not too difficult to find the information you’re looking for.
Here’s the sort of valuable information you could learn about your customers from their insights:
- Needs and desires
- Pain points
- Fears and frustrations
- Interests and preferences
- Social media hangouts
Besides your customers, you’ll also learn about your competitors. Some of your customers might be buying from them, and have a preference with what they like more about what they are doing that you’re not.
For example, email marketing gives you the chance to speak to your subscribers directly. And this is where you can ask for things like feedback. This also goes a long way with developing a personal connection as well as loyalty and trust.
Ultimately, it leads to better service and gives the clarity you need. You can use the game-changing knowledge to close the gaps in your business.
- Building Trust and Relationships
Imagine you’re constantly giving away golden nuggets in your content for free. Your readers are going to love your brand because of how much value they’re getting from you.
“If the free content is this good, I wonder how good the premium content is…”
This is why it’s important to put your audience first and help them with their needs because this is what’s going to form the bond between you.
After being familiar with your brand and becoming long-term consumers who trust you, at one point they’ll feel ready to take the next step.
- Industry Authority
Consistency alongside quality content is the reason why consumers are going to come back to you. If you can keep giving them exactly what they want, you’re going to turn casual readers into hardcore fans.
Before you know it, they’ll come to realise you’re an expert for solving a particular problem that makes their lives easier.
As a result, you’re going to be recognized as an authority figure in your niche…
Whenever there’s a specific need or desire they know you specialize in, they’ll be coming to you for the answers.
- Easy to Access
The internet makes it very easy to contact and interact with someone located on the other side of the world. In comparison to traditional marketing, customers can access your business from the comfort of their own homes.
The key takeaway with digital marketing is that you have a greater chance of generating leads and sales. There’s huge potential in scaling your business and expanding your customer base!
Increase the flexibility and the value of your business operations by taking advantage of digital marketing. Another smart strategy to consider is to outsource the work to professionals who are better than yourself.
You should be allowing yourself to focus on the core areas of your business. Let the other specialists handle the smaller priority tasks that need to be completed at a high standard.
Not sure what to invest in, who to hire or where you should start?
Book a free discovery call with us here and we’ll help put you on the right path to achieving your business goals and objectives.